Produce News - January 30, 2012

Asparagus -The early Mexican fields are very strong.  The price of 11 lb. cases are down dramatically into the low teens.  California asparagus will start in a couple of weeks and we will switch to 28 lb. cases.

Artichokes- Frost damage and the freeze that affected Castroville and Watsonville caused severe shortages in mid January.  Plants have recovered and are producing new chokes.  Ocean Mist anticipates frost free chokes in 2-3 weeks.

Squash - December freezes in Mexico caused "Bloom Drop" on Italian squash and yellow squash plants.  Severe shortages pushed prices up drastically into mid 30's, the past several weeks.  This week, prices will free-fall down into the low 20's and perhaps high teens by the weekend

Avocados -New crop California fruit is available. We will continue to use Mexican fruit for another 2-3 weeks.  California fruit does not have enough oil content, which results in less flavor and uneven ripening.  We do not want to switch and cause problems for Super Bowl week or Valentine's week.

Melons -  Heavy rainfall and lack of product have caused cantaloupes and honeydews to escalate in price quickly.  In addition, fewer Mexican growers planted melons this year because of last year's poor season and contamination problems.  Markets will begin to soften this week and return to normal in 2-3 weeks.

Rhubarb-  Hot House grown rhubarb has started just in time for Valentine's Day.  15 lb. cases are very expensive, currently in the low 50's; also available by the pound.

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