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Lundberg Family Farms


Committed to producing the finest quality rice and rice products for your family. Since 1937, the Lundberg family has been growing healthy, great tasting rice while respecting and sustaining the earth. Today, the third and fourth generations carry on the family heritage by using eco-positive farming methods that produce wholesome, healthful rice, rice cakes, rice chips and risottos while improving and protecting the environment for generations to come.

Our Story


Our company traces its roots back to 1937, when Albert and Frances Lundberg moved to California from Nebraska. Albert had seen the ravages of the Dustbowl that resulted from poor soil management and short-sighted farming techniques. After moving the family to Northern California’s fertile Sacramento Valley, he impressed upon his four sons the need to care for the soil.


In the 1960’s, Albert’s four sons, Eldon, Wendell, Harlan and Homer saw the need to sell the rice they were growing directly to the public since it was being grown so differently from conventional rice. This gave consumers a choice in the rice they purchased and began the Lundberg Family Farms® brand.


Today, over 75 years later, the third and fourth generation Lundberg family members are still carrying on the family heritage by using eco-positive farming methods to produce wholesome, healthful rice products while improving and protecting the environment for generations to come.

Our Passion

At Lundberg Family Farms, we don’t grow typical conventional rice. All of our Certified Organic and Eco-Farmed rice is grown with a concern for the environment. We treat the soil, air, and water as important resources, respecting the delicate balances of nature. Learn more about our farming practices and Eco-Farmed products on our FAQs page.


Lundberg Family Farms is a proud participant of the Non-GMO Project, a non-profit organization created by leaders representing all sectors of the organic and natural products industry in the U.S. and Canada, to offer consumers a consistent non-GMO choice for organic and natural products.

To view our Non-GMO Project Verified products, visit ourProducts page or the Non-GMO Project website.


Lundberg Family Farms has been an early leader in organic farming, energy conservation and renewable energy, providing safe and fair working conditions, and many other practices that are environmentally and socially responsible. However, with one of our core values being continuous improvement, we know there is always more to do when it comes to sustainability and inspiring greater change beyond just us.

As a member of the Sustainable Food Trade Association (SFTA), we’ve signed a pledge committing to reporting annually the company’s performance in the 11-action categories that include organic & land use, distribution & sourcing, energy, climate change & emissions, water use & quality, solid waste reduction, packaging & marketing materials, labor, animal care, sustainability education, and governance & community engagement.

Each year, Lundberg Family Farms audits our performance in these areas, publishes the findings in our annual SFTA Sustainability Report, and makes it available to our customers and consumers. Click the button to the left to view our most current Sustainability Report.


Although we produce both brown and white rice, the whole grain goodness of brown rice has a special place in our hearts. That’s why we label all of our whole grain products with the Whole Grain Stamp; so you know just how much of those delicious whole grains you’re getting in each serving. Learn more about the Whole Grain Stamp.


We regularly review our carefully selected growers, handlers, and processors to ensure food safety regulations and agricultural standards are consistently met. Our strict quality requirements, which range from kernel moisture to prepared rice appearance/flavor/texture, are routinely monitored from harvest through final processing and packaging. We also work with AIB International to ensure our facilities meet superior food safety & sanitation standards.