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The latest in fresh produce news

Market Outlook

Produce Express

Market Outlook - April 18 2013

Chicories and Greens

castelfrancoA couple of our local farms are harvesting some unique vegetables this week and we are pleased to offer these "Farm to Fork" items. J. Marchini Farms in the Central Valley is harvesting two varieties of Radicchio-Castelfranco and Treviso. Castelfranco is characterized as being the least bitter of all the chicories which include Belgian, Red, & Curley Endive, Frisee, Dandelion Greens, Escarole and other varieties of radicchio such as Treviso. 12ct case $25.75. Treviso has the strongest flavor of all the radicchio varieties, wine red with narrow, white ribbed closed and elongated leaves that are excellent grilled and dressed with a tangy vinaigrette or combined with other chicories to make a striking seasonal salad or braise. 10-12ct case. $22.75.

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Market Outlook - April 11 2013

Field Grown Rhubarb

rhubarb-2A centuries old vegetable that is often used as a fruit, Rhubarb appears in late winter from greenhouses, then field grown throughout the spring and early summer. The two crops differ in size and flavor with the field grown version more popular in our area due to price and availability.

Spring Things

A variety of Spring Crops are available and ready for your menus. Here is a look at what's happening this week. Rhubarb-Field grown rhubarb arriving from Oregon. The "bridge vegetable" between the tree fruits of winter and summer have great color and classic flavor. 20# case and available by the pound. Perfect for tarts, crisps, dessert soups, ice cream, preserves and jams. Albion Strawberries–A farmers market variety, ripe, sweet, juicy. A classic accompaniment to rhubarb. Case only.

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Market Outlook - April 4 2013

California Strawberries

strawberry-2The arrival of spring brings many seasonal vegetables-artichokes, asparagus, favas, peas, baby lettuces-to name a few. There is somewhat of a gap as far as fruit is concerned-winter citrus fades and cherries are just around the corner. If you are looking for seasonal fruit, it is really the most obvious one-strawberries.

California grows and harvests 83% of the strawberries grown in the United States. The three major growing regions are the Southern district-Orange, Riverside and San Diego counties; the Santa Maria district; and the Watsonville/Salinas district. In addition, in each growing area, there are any number of small farms that sell in local farmer's markets. Cool weather climate in the Watsonville/Salinas region produces the sweetest tasting berries. The principal varieties grown are the Camarosa, Diamante and Albion varieties. The peak harvesting season runs from April through June, when up to 10 million pint baskets of strawberries are shipped daily.

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