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Market Outlook

Produce Express

Market Outlook - October 11, 2018

sweet potatoes vs. yams

While many people lump all potatoes into one category, potatoes can actually be quite different in terms of their taste, flavor, texture, and nutrients. Sweet potatoes are no exception as they belong to an entirely different food family than the common potato. The moist fleshed, orange colored root vegetable that is often thought of as a "yam" in the United States is actually a sweet potato. This variety of sweet potato was introduced into the United States in the mid-20th century, and it was given the name “yam” in order to distinguish it from the white-fleshed sweet potato to which most people were accustomed. The name "yam" was adopted from "nyami," the African word for the root of the Dioscoreae genus of plants that are considered true yams. In an attempt to distinguish between true yams and what we recognize as yams in the states, the U.S. Department of Agriculture requires mandatory labeling of the moist-fleshed, orange colored sweet potatoes to read “yam sweet potatoes”. Still, when most people hear the term "yam" they simply think of the orange-colored sweet potato as opposed to the true yam. Orange-fleshed sweet potatoes may be one of nature's unsurpassed sources of beta-carotene and are some of the most nutritious vegetables around. We currently offer the following varieties of sweet potatoes and sweet potato yams:

  • Baby Sweet Potatoes (yellow flesh)- 15# case
  • Baby Yams (orange flesh)- 15# case
  • Yellow Sweet Potatoes– 40# or per pound
  • Yams (Orange Sweet Potatoes)- 40# or per pound
  • Garnet Yams (Red) – 40# case only
  • Sized Yams– 80ct/40# case– best used for baking similar to Russets.

fall decorative items

This week we are pleased to offer the following varietal pumpkins and fall decorative items:

  • Sugar Pie Pumpkins– slightly squat pumpkin with bright orange flesh and sweet flavor; great for baking, roasting and a variety of pumpkin recipes. 35-40ct case.
  • Autumn Mix– toy box case of mixed pumpkins, gourds, and Indian corn. About 25 pieces.
  • Orange Jack-O-Lantern Pumpkins– small (6-10lbs), medium (12-20lbs) and large (18-25lbs)
  • Gourds– 30ct case
  • Decorative Fall Leaves– available by the bunch.
  • Orange & White Mini Pumpkins– 35-40 ct cases
  • Mini Tiger Stripe Pumpkin– 20 count case.
  • Indian Corn– also known as Flint Corn because its multi-colored kernels are hard as flint. 24ct case.
  • Mini Indian Corn– about 3 pieces/bundle; 24 bundles/case.
  • Strawberry Mini Indian Corn– little ears of corn with magenta-red kernels that look like big strawberries. 24 ct case.

upcoming events


We have one more farm tour this year + our annual fall farmer’s market is just around the corner! The following are a few reasons why you and your team should attend:

  • Strengthen the partnership with local farmers– meet the farmers and learn about their history and growing processes!
  • These events are a great way to learn more and get excited about seasonal items!
  • Be inspired by your fellow chefs and restaurateurs!
  • Do some R&D courtesy of Produce Express!


Placer Grown Tour w/Twin Peaks  & Produce Alive– Monday, October 15 • 8am-2:30pm

Join us to explore the citrus and persimmon side of Twin Peaks Orchard! We might even get to pick a few Satsuma mandarins if they are ready. Plus, we will take a trip up the road to Produce Alive to learn more about the hydroponic system used to grow Wasabi Arugula, Watercress and more. We will meet at Produce Express at 8am for pastries and coffee; leaving by 8:20am; returning by 2:30pm. Lunch and transportation is provided. Please RSVP to your sales representative, contact Marissa with inside sales at (916) 956-5536 or email This email address is being protected from spambots. You need JavaScript enabled to view it.. Please spread the word to your team and industry friends.

Fall Farmer’s Market– Wednesday, November 7 • 10am-1pm

Join us to celebrate our local seasonal bounty! We will have about 30 farmers teamed up with local chefs who will be creating delicious bites that highlight the best of the season! We will also have some fun chef demonstrations and, of course, awesome raffle prizes from MAC Knives, Stagger Lee Goods, Excalibur Dehydrator, and more! If you would like to participate as a featured restaurant, please contact your sales rep, or Marissa with inside sales, for details and to sign up.