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The latest in fresh produce news

Market Outlook

Produce Express

Market Outlook - April 25, 2019

farmer's Market Strawberries

We have finally reached the beginning of the Northern California strawberry season! The first of the berries are sweet, vibrant, and juicy, all great signs for a promising season! California strawberries account for 88% of the strawberries produced in the U.S., with three major growing regions– Santa Maria, Watsonville, and the Southern District (Orange, Riverside, and San Diego counties). The mild days and cool nights in Watsonville produce the sweetest tasting berries, especially in the spring months. The peak harvesting season runs through June, when up to 10 million pint baskets are shipped daily. All strawberries are picked, sorted and packed by hand in the field. Large growers that ship to outlying areas rush the full trays to onsite refrigerators that quickly cool the berries down to 34 degrees to create a longer shelf life. Strawberries from smaller operations are picked riper, are more flavorful, and are typical of the quality you find at farmer’s markets.

We are now offering a farmer’s market quality strawberry from Watsonville. Farmer’s Market Strawberries are hand-packed into 12/1# pint baskets and available by the flat only. Price is slightly higher than 8/1# flats, but the yield is greater as well. Because Farmer’s Market Strawberries are picked at the peak of ripeness, they should be used within 3 days.

Please specify FARMER’S MARKET STRAWBERRIES when ordering or we will send a conventional case.


tasting tuesday

May 7th, 2019 from 1PM-3Pm

Please join us for Tasting Tuesday on May 7th, 2019 from 1PM to 3PM! This event will take place at our warehouse, located at 8340 Belvedere Ave, Sacramento, CA 95826.

We will be welcoming Renee Cade from TCHO, our new chocolate purveyor, to give insight on their locally crafted chocolate. Also joining us is Ted Jones, owner of Jones and Company Vanilla and Flavorings. We will feature Jones and Co. vanilla beans, extracts, and baking ingredients. Also, we will have several chefs from Sacramento and the surrounding areas joining us to create tasty bites. Included in our guests will be Elizabeth McCleary, owner of a Sacramento favorite, Devine Gelateria. Elizabeth will be providing us with her own creations made with TCHO chocolate. Another great addition to Tasting Tuesday will be Rising Star Pastry Chef Award winner, David Rodriguez currently at Watershed in Grass Valley. David was formerly with a two Michelin Star awarded restaurant, Providence, in Los Angeles. He will be here to share his own pastry creations also showcasing TCHO.

Plus, we will be raffling gift cards from local restaurants every half hour (must be present to win). This event is open to everyone in the restaurant and hospitality industry. Please spread the word to your team and industry friends.

cinco de mayo favorites

Whether Mexican themed dishes are a staple on your menu, or you are planning some specials for Cinco de Mayo, we have you covered– from fresh ingredients such as avocados, an array of peppers, cilantro and other herbs, to Mexican cheeses, rice, beans, tortillas, chips, and salsa!


  • Thin and Light Chips– known as “the delicate ones,” these restaurant-style white corn crisps are light and thin slices of heavenly freshness. Made with simple ingredients of just ground corn, oil, lime, and salt. Available in a 15# bulk case only (perfect for the Cinco de Mayo crowds!)
  • Medium Salsa– made with tomatoes, onions, peppers, vinegar, & cilantro; with a bit of heat. Sold by the gallon.
  • Salsa Verde– a tart and tangy salsa made with fresh green tomatillos. Sold by the gallon.


  • Queso Fresco– a creamy, soft and mild un-aged white cheese with a  trademark salty/sour flavor; often used to garnish soups and tacos. Available by the 7# wheel.
  • Oaxaca– a semi-soft, slightly acidic cheese often called ‘string cheese’ as it pulls apart similar to mozzarella. Perfect for quesadillas, stuffing chilies, and in vegetable dishes. Available by the 5# wheel.
  • Cotija– a dry aged cheese, similar to Parmesan with a nutty/salty flavor. Use crumbled over enchiladas and bean dishes. Available by the 7# wheel or grated by the 5# bag.


We carry several sizes of tortillas- 14” Flour (10/10ct case), 12” Flour (10/10ct case), 10” Flour (20ct package or 6/20ct case), 8” Flour (5/20ct case), 6” Flour (6/24ct case), 6” Corn (60ct package or 12/60ct case), 4” Corn (50 dozen/case), 5” Sonora Corn (Blended) (20ct package or 16/20ct case).

We also carry Corn Tortillas Cut for Chips (30# case only).